URSB Registrar General Bemanya Twebaze(C) Addressing Media
By PEACOCK KAWEESA
The Uganda Registration Services Bureau has raised a red flag against counterfeits and piracy in the sports industry.
The government agency boss, Bemanya Twebaze made the warning on Friday at a press conference ahead of the World Intellectual Property Day celebrations scheduled for the 26th April 2019 at the Kabira Country Club.
The registrar general revealed while meeting sports journalists under their umbrella organization USPA, that their lots of creators and innovators whose rights need to be protected in the sports fraternity including sports icons and sports journalists that play an important role in moving information from the actual games to the broadcaster, the publisher and finally to the fan.
He added that their lots of things such as team songs of various sporting clubs, articles and commentaries journalists write about sporting events, brands, logos and names of sports teams that need to be protected from piracy and counterfeit for economic benefits.
He said that some stakeholders may not be aware that one of the most important ways to support our favorite sport is by buying and selling genuine sports merchandise and shunning counterfeits which kill the industry.
He attributed to the fact that by working together with the media will be of help in awareness and spreading the counterfeits gospel as one of the many issues in the sports industry so that we can end the vice of counterfeiting in the industry.
In addition to that two sports personalities, Charlotte Mudoola and Arthur Blick have been appointed as intellectual property day brand ambassadors for this year’s celebrations under theme reach for gold.