Ruparelia Group’s Managing Director Rajiv Ruparelia with team sponsers of the Royal Ascot Goat Races at Kabira Country Club
One of Uganda’s most popular social events, the Royal Ascot Goat Races, which curved a special place as the most anticipated event on Uganda’s social calendar returns this October.
At an official announcement made Thursday, June 20 at Kabira Country Club, the organisers confirmed the ultimate fun show in Uganda will be happening on Saturday, October 12, 2019.
This event will be hosted at its customary venue of Speke Resort, Munyonyo, and is powered by Tusker Malt Lager. It promises to recreate one of the most eagerly awaited weekends of merrymaking and extravagant fashion, which were the hallmarks of the Goat Races for years.
Cathy Twesigye, Brand Manager, Premium Beers at Uganda Breweries addressing the sponsors
“After much deliberation with my sister, we agreed to bring back the goat races last year (after a six-year hiatus) and we are glad that even after having taken a long break, it was an incredibly successful event and the crowds that came enjoyed it,” Ruparelia Group’s Managing Director Rajiv Ruparelia, the organisers of the event, said.
“The Goat Races are more than just another event in Uganda, it’s a place where people can come and network and mix along with business, pleasure and have a fun humorous time with good food and drinks all day long,” Rajiv added.
“Tusker Malt Lager is proud to once again be a Platinum sponsor of the Goat Races and trust me, it can only get bigger and better. And while you experience all the fun and excitement, you’ll be able to enjoy the unmistakably rich, fresh premium taste of Tusker Malt Lager,” said Cathy Twesigye, Brand Manager, Premium Beers at Uganda Breweries.
The goat races will entail eight races over the course of the day, with each race featuring eight goats. Anyone can sponsor a race, or buy a goat to participate in a race. The proceeds generated from the races will then go to a selected charity.
Races go for anything between Shs6m and Shs10m while goats go for between Shs500,000 and Shs1m. Already, Gold Star, Euroflex and Orient Bank have already acquired goats of their own.
Away from the goats racing, the event boasts a rich tradition as the most exuberant unofficial fashion showcase in Uganda, and the organisers expect no different this year. Kampala’s fun seekers will certainly oblige them.
Tickets to the Goat Races will go for Shs50,000, with early bird offers at Shs30,000. VIP, which entitles you access to the owners’ hospitality tent costs Shs350,000 for early Bird and Shs400,000 at the gate.
There is a special weekend package for event goers who will want to avoid the traffic gridlock. A deluxe package with two tickets to the event goes for $149 while an executive suite goes for $400. It comes with two tickets to the event and entrance to the owners’ tent.
Aside from the fun, the Ruparelia foundation is in it for a good cause. They will be undertaking an Eco Brick CSR project to build toilets aimed at improving sanitation at the Good Samaritan High School in Kamwokya.
This year’s other sponsors include 88.2 Sanyu FM, Goldstar Insurance, Speke Resort Munyonyo, Robbialac and NTV.
About the Goat race
The Royal Ascot Goat Races made their formal entrance onto the Ugandan social scene in the early 1990s but the first race only happened in 2002. The event then grew to become an annual, glamour-filled tradition that found a home at Speke Resort, Munyonyo.
Originally from England, the races were uniquely designed to involve a series of participating goats working hand in hand with goat handlers who push a padded horizontal barrier on wheels around the track to keep the goats from grazing, fighting or running backwards during a race.
An offshoot of the Royal Ascot Horse Races which originated in England, the event was, in the years it was held, the place to be for a chance to watch action-packed races and compete in different games, with a variety of other entertaining activities, not forgetting the fashion forward individuals complete with eccentric hats.
About Tusker Malt Lager
Tusker Malt Lager is 100% Malt Brewed. As a premium brand, Tusker Malt Lager was initially launched in the Kenyan market in 1996 after years as an export only brand. Tusker Malt Lager was introduced in Uganda the same year. Tusker Malt Lager is brewed for longer than other contemporary lagers giving it that unmistakably rich, smooth premium taste that is widely recognized and that consumers have grown to love. Tusker Malt Lager comes in a 330ml green bottle that has the name Tusker embossed four times on its sides.
About Uganda Breweries Limited
Uganda Breweries Limited, a subsidiary of East African Breweries, the region’s leading beverage Alcohol Company in which Diageo is a majority shareholder.